Beats’ Latest Ad Campaign Features Baseball Superstar Shohei Ohtani
Thursday January 15, 2026 2:34 pm PST by Eric Slivka Apple’s Beats brand is no…
Thursday January 15, 2026 2:34 pm PST by Eric Slivka Apple’s Beats brand is no stranger to collaborations with big-name celebrities on marketing campaigns, and the brand’s latest effort involves Los Angeles Dodgers superstar Shohei Ohtani. The new campaign created in collaboration with photographer Daniel Sannwald features a massively oversized Ohtani sporting Beats products in…
Friday January 16, 2026 1:58 am PST by Tim Hardwick Apple’s foldable iPhone will share the same next-generation A20 Pro chip as the iPhone 18 Pro and iPhone 18 Pro Max models when it debuts this September, according to industry analyst Jeff Pu. In his latest investor note, Pu outlined the projected specifications for all…
Friday January 16, 2026 5:14 am PST by Tim Hardwick Development of Apple’s rumored OLED MacBook Pro took another forward step this month when the next-generation production line responsible for manufacturing its displays commenced operation. Samsung Display is expected to make the panels for Apple’s MacBook Pro, and has invested heavily in an 8.6-generation OLED…
This week’s best Apple deals include big discounts on AirTag, AirPods Max, and Mac mini. We’re also tracking great sitewide sales at Satechi, Samsung, and Best Buy, with discounts on everything from Mac-compatible monitors to TVs, headphones, and more. Note: MacRumors is an affiliate partner with some of these vendors. When you click a link…
Last year, the Unicode Consortium previewed some of the new emoji that are expected to be added to the iPhone with iOS 26.4 in March or April. Here are nine of the new emoji: Trombone Treasure Chest Distorted Face Hairy Creature (aka Bigfoot or Sasquatch) Fight Cloud Apple Core Orca Ballet Dancers Landslide Notably, Distorted…
Apple increasingly has to compete with other companies for chips made by Taiwan Semiconductor Manufacturing Co. (TSMC), as surging demand for artificial intelligence reshapes capacity and customer priority. According to a detailed report published by semiconductor analyst Tim Culpan on his blog Culpium, Apple is no longer guaranteed preferential access to leading-edge manufacturing capacity at…
On this year’s first episode of The MacRumors Show, we take a look at CES 2026, Apple Creator Studio, and the confirmation that Google Gemini will power the next-generation version of Siri. Following CES 2026, we talk through this year’s tech showcase, which saw major announcements related to robotics, AI, and display technology, as well…
Friday January 16, 2026 10:44 am PST by Joe Rossignol OpenAI today announced that its lower-priced ChatGPT Go subscription tier is now available worldwide, with U.S. pricing set at $8 per month. ChatGPT Go provides expanded access to ChatGPT’s latest model, GPT‑5.2 Instant, with 10× more messages, file uploads, and image creation allowed compared to…
Friday January 16, 2026 12:46 pm PST by Joe Rossignol In September, Apple and the NFL announced that Puerto Rican rapper and singer Bad Bunny will headline the Apple Music Super Bowl LX Halftime Show on Sunday, February 8. The performance will take place at Levi’s Stadium, in Santa Clara, California. Super Bowl LX will…
Apple’s Sainte-Catherine store in Montréal, Canada has a new home at the northeast corner of Rue Sainte-Catherine and Rue de la Montagne. The location officially opened to the public today, and the first people who visited received a complimentary tote bag and toque (the Canadian term for what Americans call a beanie), the latter of…